Joya featured in Health News Digest

Joya featured weekly in the premier electronic health news network


Health News Digest is syndicated to thousands of major health industry web sites, content and applications to PDA, wireless PDA, and smartphone users, and read in 164 countries. Also, over 8,000 news editors, directors, and health columnists subscribe and have free access to use any and all content.

Please view here for the full article...

(c) 2011



Joya Heidi featured in Footwear News as "must buy"

Joya Heidi coming for Fall 2011

The Joya Heidi is coming for Fall 2011. Here the Heidi is featured in Footwear News as a "must buy" for winter boots.

(c) Footwear News 2011

German Magazine Gala Reports on Joya

Gala: Joya promotes lightweight

According to Gala, a popular German magazine, the Joya Sole Technology strengthens the core, helps promote burning calories and works to reduce cellulite. 

Please view for the complete Gala article on Joya...

(c) Gala 2011


Joya on top of Mount Kilimanjaro

A memorable experience for Miss Switzerland, Amanda Ammann

With a strong sense of purpose a team of 25 people climbed to the 5,895 meter high Uhuru Peak of Mount Kilimanjaro in Kenya, the highest mountain in Africa. Among them was Amanda Ammann, Miss Switzerland, who successfully reached the summit wearing the Joya Alpina.

In order to make the expedition as comfortable as possible the whole team was equipped with Joya’s new Outdoor Hiking Boot. The result: Joya’s Hiking Boot held up excellently in these extreme conditions -- certainly also an ideal companion for the up-coming hiking season. Through high tech materials/weather proof Proof-Tex/Joya Sole Technology, shock is absorbed and at the same time your feet are given good grip/traction and are protected from the varying terrain and weather.    

Click here for product details on Joya's new Outdoor shoe for Fall 2011... 

The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.