WHAT ARE CONSUMERS SAYING ABOUT JOYA SHOES IN 2011?

16 Consumers tell their Joya stories...

"I have had my Joya shoes for only 2 hours and for the first time in years I walk with confidence of not tripping. I suffer from drop foot caused by MS, this keeps me from lifting the front of my foot when I walk. I have constantly been getting the toe part of my foot caught on the ground causing me to trip. NO MORE, this doesn't happen with the Joya shoes!! Thank you for making a shoe that is not only the most comfortable shoe I have ever worn, but also one that is curved up at the toe helping my balance and confidence. I felt from the moment that I put them on that I was walking on air! I recommend these shoes for everyone to try, I hope you love them as much as I do. I traveled 100 miles round trip [to buy them] and the drive was definitely worth it!"  Marty, October 22

"I have had knee and back problems for many years. I tried Mephisto, MBT, RYN, etc., and continued to experience pain. Then I read about Joya and thought that perhaps they would be the shoe to help alleviate my daily pain. When I read about Joya they were not yet available in the USA. I kept checking and when Joyas were available I ordered the Lugano. When I first put them on and walked around the house I was experiencing perhaps 1/10th of the pain that I did with other shoes I had tried. Over a few weeks period of time I got to the point of experiencing no pain whatsoever. It used to be particularly difficult for me to walk down stairs. Now the cushioned/cloudlike effect that Joya provides absorbs so much of the downward impact that I now can walk down stairs pain free. I have bought two additional pairs of Joyas (the Capri and the Dolce). I now wear Joyas 100 percent of the time and I'm firmly convinced that I will never wear anything but Joya shoes for the rest of my life. The quality of my life has drastically improved. I can now go on extended walks over uneven terrain and it's pain free. Joya has been the answer to my prayers. Thank you so much for making Joya shoes available to myself and others who now either have greatly reduced pain or no pain at all. May I also add that Joyas are very fashionable. I've received many complements on how they look and tell anyone who will listen about how they have changed my life for the better."  Steven, October 8

"I took a risk last week shortly after I received my Joyas... I brought them with me to Eastern Canada on a very walking intensive six day trip. Usually, even with the softest sneakers, I experience blisters, and whatever feels good on first try wore off. However, there are no blisters to report and these have become my "go to" shoes for my daily walks and travel. I can't say that about many of the other sneakers I have tried--and this includes many other designer brands with similar sole shapes. I am quite impressed!"  Elyse, October 3

"My husband and I returned from our vacation on September 29. We hiked in the Grand Canyon, Antelope Slot Canyon, Horseshoe Bend, Zion Nat'l Park, Bryce Nat'l Park, Kodachrome State Park and Canyon Lands Nat'l Park and the Arches Nat'l Park in Moab, UT. On our 7th day of hiking it dawned on me that my feet, ankles, knees and hips had not bothered me once. I had my husband take a picture so I might remember the "Joy a" I felt in being able to hike and enjoy our vacation pain free."  Linda, October 2

"The Joya's that I have tried are incredibly comfortable and very cushiony. Initially I was very skeptical about the softness of the shoe! I figured if they are so soft, there is no way they can be supportive! I am very glad to have been proven incorrect! I will tell all my patients and friends (who reside or are traveling in the USA) to give them a try! I would recommend them for all my patients, but they are currently not available in Canada! I hope they will be very soon! I would LOVE to try other styles of them!"  Shari, October 1

"I have been wearing my Joya Marilyn shoes for one month now and absolutely love them. My heels hurt so bad I had to fill all my other shoes with all types of insoles to be able to even walk! With these shoes, I can walk all day without any pain! I live in them every day and could throw away/give away every other pair of shoes I own!"  Joyce, September 20 

"I am a photographer that was working at an event today at Gonpachi Beverly Hills. I told your rep I have a serious spine condition that I have suffered from my entire life. He gave me a beautiful pair of your Joya "world's softest shoe". There are no words for the experience I had today. I was on my feet all day. Normally this would be a miserable day of pain and suffering. I have less pain in my lower back than I have ever had. I can not thank your company and your rep enough. Today I have received the greatest gift of my life… A day with out miserable pain. You have no idea what this means to me. I am overwhelmed... if I had these shoes years ago my life would have been 100% better… Thank you thank you thank you...Honestly guys… I am overwhelmed and emotional... slight tear in the left eye while I wrote this message. You do not know the freedom you have given me. I feel like I can live a normal life. I have been suffering from a degenerative spine condition since I was 10 years old. Over the last 25 years I have had serious pain while walking on concrete. In fact I have stopped almost entirely unless absolutely necessary. Today after being on my feet on concrete for close to 10 hours and 0 sleep the night before I went for a walk in the city. I went to the park. I went the long way and if the city was empty I would have openly wept when I ran and jumped down 4 steps. I have dreamed nightly of running and jumping for over 10 years. I know that sounds crazy but when you lose the ability to do so for this long it wears on your spirit. You gave me hope."  Tony, September 14

"I just received my shoes this week and can't get over the feeling, or more the lack there of. I went shopping today and walked from one end of Super Wal-Mart to the other and never once thought of my feet. No PAIN what-so-ever. I came home and said, "Let’s go!" I actually find myself wanting to take more walks. I don't want to take them off. My feet feel better in these than without shoes at all. I've worn Born, MBT, Ryn, Cogent, Z-coils, Clarks, New Balance, Earth and NONE even compare to this. I can't wait to get a pair for everyone in my family. I'm a teacher and just can't wait to wear these to work in next week."  Christie, September 11

"Joya’s shoes have a lotta soul. No really. They do. I believe I might have gasped when I took my first step. They resemble those heavy sloped workout shoes that claim to tone your butt, but you’re walking effortlessly instead of clunking. They also have adjustable straps, so these puppies will fit anyone’s dogs. Now I won’t lie. You might be walking on air, but you’re also walking that fine tightwire between fashion and function… and you’re falling off that wire, darling fashionistas. These aren’t that stylish. I thought the Cairo sandal in black might make it look less like a nurse’s shoe and it did. But there will be no gallivanting through the chicest part of town in these. They’re more casual with jeans or cargo capris. Hey, wait… that actually does sound sort of stylish. Not every sense of style needs to be Carrie Bradshaw chic, right? With how comfortable they are, who cares? This is where I insert a cheesy pun like "they’re still a Joy-a to wear"… Cheesy but true."  Cheryl, August 23

"I have been a huge fan of another brand of shoes. In fact I have 3 or 4 pairs in different styles, but after wearing Joya Shoes I am not sure I will be able to brag about the other brand as much as I use to... I have leg and hip pain and sometimes it is difficult for me to walk long distances. It was a whole new experience with Joya shoes... We visited Columbus, Ohio and I wore them continuously. I wasn’t totally pain free, but I could definitely walk farther and for longer periods of time. In fact they were so comfortable I wore them all day long even when coming back to our hotel room. Even in the 90 degree heat, my feet were comfortable. Can’t say the same about the rest of me... My granddaughters who rarely notice anything I wear, upon seeing me with my new shoes on immediately said how much they like them... In fact several people have commented on them. They even make my 8 1/2 feet look smaller. Don’t know why that is important to me, but it is!"  Judy, August 11

"With Joya shoes, my feet don't hurt. I haven't been able to say that in years. I have no fat padding in my feet, and I can't walk on hard floors without experiencing pain. I can walk and shop all day in my Joya shoes with no foot pain. These shoes are the best!"  Tammie, August 7

"I am on my feet 8 to 12 hours per day which is an EXTREMELY long time when you are experiencing pain...........Thanks to Joya I now can go home and continue to be a productive member of my family rather than feeling the need to sit and elevate my feet. The freedom of walking and standing with comfort and confidence. THANK YOU JOYA."  Tina, July 12

"I took the Joyas out walking 3.5 miles on Sunday morning and this morning also. I have not walked that great or fast in YEARS! I was a bit sore the next day but a good soreness (nothing bad or injurious). Now I go walking at the paved trails every other day for 3.5 miles WITHOUT PAIN OR DISCOMFORT!! I've lost 5 pounds since my Sunday walk! And now I plan on being more physically active since it doesn't hurt to stand still or walk!! I can't thank you all enough for how the excellent footwear you sell has HELPED ME :) !!!!!!! I plan on telling everyone I know about Joya if they have foot/leg/back pain. You guys are the best!!"  John, July 1

"First of all, I love the look of my Joya shoes. The attention to detail is wonderful. But even better is the way this shoe feels on my feet. This is undoubtedly the softest shoe I have ever worn and the bounce in my step is great. Love my new Joya shoes!"  Deborah, June 9

"My Joya shoes are so soft and springy and unlike any shoes I have ever worn before. Honestly, it took me a couple days to get used to them because they are so new to me. Now, when I wear other shoes, I miss the spring in my step. My feet never hurt at the end of the day because it is like I am walking on clouds! I haven't used them for running because I feel that my running shoes give me the support I need, but these are amazing if you work on your feet all day!!"  Cindy, June 9

"When they said the world’s softest shoe thought it was a bunch of junk...But when I purchased my 1st pair at Dale's Shoes...BOY ALL I HAVE TO SAY IS THEY DIDNT LIE! !!!!!!! My feet have never felt this good in many years! !!!!!!! Thank you Dale's for the great customer service and your advice for me to purchase the Joya shoe."      Tom, May 30

TWO WINNERS - MOST INSPIRATIONAL REVIEW & PICTURE

WIN A PAIR OF JOYAS - 2 WINNERS (THROUGH OCT. 30)

Please share your Joya shoes review with us here (your honest feedback) --

http://www.joya-usa.com/joya/kundenfeedback.html 

The most inspirational reviewer through October 30, 2011 will win a pair of Joya shoes of their choice...

And so will the reviewer who submits the most inspirational picture!

Buzz: Joya, Tenevis, Warrior

Joya slip resistant Ascona & Cruiser featured in Footwear News...

Three brands unveil new styles available for immediate delivery.

Work Related
Boise, Idaho-based wellness brand Joya is introducing two slip-resistant looks targeting the duty and work markets. The men's Cruiser and women's Ascona styles, both in black leather, feature a 3D mesh lining, OrthoLite footbed and the brand's active air pump technology in the sole for added comfort. The $240 shoes are available for immediate delivery, with expanded distribution set for February.

Support System
Arch support manufacturer and retailer Good Feet and wellness footwear brand Tenevis, both based in Carlsbad, Calif., have partnered to create a co-branded collection of shoes designed to accommodate a wide range of Good Feet arch supports. Included in the initial offering is the La Jolla style, an athletic-inspired design; and the Cardiff walking shoe. Available for men and women, the Cardiff retails for $119 and the La Jolla for $199. Both feature slip-resistant outsoles and are slated for October delivery.

Warrior Ways
This summer, Shanghai-based running brand Warrior Footwear teamed with retailer Patta Amsterdam and German pen company Staedtler to create 400 limited-edition hand-drawn shoes in black, red and blue. The plimsoll canvas laceup shoe features pen scratches done with Staedtler permanent markers, making each pair unique. The shoes come in custom packaging and include a writing kit. The Patta x Warrior x Staedtler mini collection retails for 50 euros, or about $68, at Patta and at Warriorfootwear.com.

By BARBARA SCHNEIDER-LEVY

(c) Footwear News, September 28, 2011

Joya Shoes Provide Back Relief

Emmy event photographer Joya Testimonial featured in Shoe Digest...

"I am a photographer that was working at an event today at Gonpachi Beverly Hills. I told your rep I have a serious spine condition that I have suffered from my entire life. He gave me a beautiful pair of your Joya "worlds softest shoe". There are no words for the experience I had today. I was on my feet all day. Normally this would be a miserable day of pain and suffering. I have less pain in my lower back than I have ever had. I can not thank your company and your rep enough. Today I have received the greatest gift of my life.. a day with out miserable pain. You have no idea what this means to me. I am overwhelmed.. if I had these shoes years ago my life would have been 100% better.. Thank you thank you thank you…

Honestly guys.. I am overwhelmed and emotional.. slight tear in the left eye while I wrote this message. You do not know the freedom you have given me. I feel like I can live a normal life. I have been suffering from a degenerative spine condition since I was 10 years old. Over the last 25 years I have had serious pain while walking on concrete. In fact I have stopped almost entirely unless absolutely necessary. Today after being on my feet on concrete for close to 10 hours and 0 sleep the night before I went for a walk in the city. I went to the park. I went the long way and if the city was empty I would have openly wept when I ran and jumped down 4 steps. I have dreamed nightly of running and jumping for over 10 years. I know that sounds crazy but when you lose the ability to do so for this long it wears on your spirit. You gave me hope."

Read the full article...

(c) Shoe Digest 2011

2nd Annual "˜Endless Summer’ Primetime Emmy Suite

Joya shoes was a gifting favorite...

Awards season was kicked off in spectacular fashion, once again, with the 2nd Annual "˜Endless Summer’ Primetime Emmy Suite.

The star-studded event, held at the Japanese-influenced Gonpachi of Beverly Hills restaurant, attracted a number of celebrities who ate, mingled and then took home bag loads of bling.

The event was held to honor the television industry’s Emmy-nominated actors, former Emmy winners, presenters, stylists and industry VIPS.

"I’m having a great time," said actress Tamala Jones (Castle). "This is a cool event."

The highly anticipated invitation-only Hollywood soiree, co-hosted by Oliver Sweeney, presented by Vitabath and produced by Doris Bergman and Kathy Duliakas, featured everything from body and skin care, electronics, lingerie, fabulous footwear and stunning jewelry, to sexy swimwear, delectable goodies, exotic cocktails and more!

"I am never taking these shoes off," said Shar Jackson (Moesha), upon trying on some Joya footwear. "I’m going to live in these. These are incredible. They feel so good. What a cool event."

Other celebrities on hand included Jackee Harry (227), Tommy "˜Tiny’ Lister, William Shatner, Emmy-nominee Dot-Marie Jones ("˜Glee’), Vienna Girardi and Kasey Kahl (Bachelor Pad), Eric Stonestreet (Modern Family), Cheryl Hines ("˜Suburgatory’ & "˜Curb Your Enthusiasm’), Amy Rider ("˜Secret Life of the American Teenager’), Andrea Gabriel (Twilight Saga: Breaking Dawn), Chris McDonald, Christine Devine, Dee Wallace, Eric Roberts, Fiona Gubelmann ("˜Wilfred’), James Kyson Lee ("˜Hawaii: Five-O’), "˜Body of Proof’s’ Jeri Ryan, Nicholas Bishop & Windell Middlebrooks, Jillian Rose Reed ("˜Awkward’), Joe Mantegna ("˜Criminal Minds’), Judd Nelson, Kevin Farley, Lenny Jacobson ("˜Nurse Jackie’), Madison Michelle, Malese Jow ("˜Vampire Diaries’), Marisa Ramirez, "˜Dancing With The Stars’ Damian Whitewood, Peta Mergatroyd, Chelsie Hightower and Kyle Massey, Emmy- nominee Randee Heller, Rex Lee (Entourage) Rowan Blanchard ("˜SPY KIDS’), Sofia Milos, Tyrone Davis, Vanessa Lengies ("˜Glee’ new series regular) and Wes Ramsey ("˜CSI: Miami’).

JOYA SNEAKERS

Joya featured in Fitness RX for Women

Joya uses futuristic internationally patented Sole Technology that delivers a sensation while walking that has really never before been encountered. You are given the emotional experience of walking effortlessly on a concrete planet.

It's not about sculpting and toning a chiseled physique. It's not about being the "cure-all" shoe for orthopedic pain. It's simply about making walking a joyful and effortless experience...

(c) Fitness RX for Women, October 2011

 

We took Joya shoes for a super road test

Joya’s shoes have a lotta soul...

Joya’s shoes have a lotta soul. No really. They do. That’s why they’re so comfortable. They have Joya’s Sole Technology–four layers of cushy love with a patented active air pump so you’re walking on the softest shoe you could imagine. Seriously, it’s like they strapped marshmallows to the bottoms of your feet. I believe I might have gasped when I took my first step. They resemble those heavy sloped workout shoes that claim to tone your butt, but you’re walking effortlessly instead of clunking. They also have a million adjustable straps, so these puppies will fit anyone’s dogs.

Read complete review...

(c) MomTrends.com 2011

 

5 Questions for MBT Founder Karl Mueller

Joya featured in Footwear News

When Karl Müeller launched MBT in 1998, he shook up the footwear industry.

His radical approach to design started today’s wellness movement by promoting such benefits as stress reduction on joints and improved circulation.

"Before I started this, people thought a shoe must be stable and support the foot," said Müeller about his rocker-bottom concept. "People were thinking I was crazy. It was totally the opposite of what they [believed]."

Müeller quickly won over both consumers and the industry, sparking a wave of lookalikes and creating a footwear phenomenon that reached from the mass market to the high end. "Without doing any advertising, the demand was increasing," said Müeller. "I knew this would spread around the world and become a new category."

In 2006, he sold MBT to Austrian investors, who established Masai U.S. Corp. in Portsmouth, N.H. Müeller then plunged into his next project: developing the technology behind Joya, a line of footwear designed with a soft heel strike, which aims to naturally propel the foot forward. The brand was launched in 2008 by Müeller’s son, Karl Müeller Jr., and Claudio Binder.

Retailing from $195 to $260, the Swiss brand makes its U.S. retail debut next month, distributed through Novascarpa Group of Boise, Idaho.

Here, Müeller talks to Footwear News about his role as the father of wellness footwear and the future of the category.

Did you think the wellness trend would catch on so quickly?
KM:
I always believed. I started this business not because of money but because of my own [foot] problems. I lived in South Korea for 20 years. When I was walking barefoot in the rice [patties], I found walking on a soft ground helped my back problems, my Achilles tendon problem and my knee injury. At that time I started thinking about building a shoe that would give me a [similar feeling]. When I sold the first few hundred pairs, I got a [positive] feeling from the market. People would call me, asking where they can buy the shoes. [They were] people I had never met.

Initially, how important was it to get the medical community on board?
KM:
Some customers listen to doctors. But my business was built on people who didn’t, [particularly] because there were no studies. When I started with this unstable shoe, even scientists warned me. I have to thank [those] people who didn’t listen to the specialists, who just listened to their bodies’ feelings. They tried many things. They tried the doctor’s help, physical therapists’ help. [MBT] was their last possibility.

Because wellness has been associated with older consumers, is it possible to lure younger ones into the category?
KM:
There are many people who want to feel better. Just because you’re young doesn’t mean you don’t want to feel better. There were smoking advertisements on television 30 years ago, [and today] there’s more of a trend toward health. It’s affecting the younger generation, and I’m very happy about that.

After so much success with MBT, why did you decide to move on?
KM:
I never had an idea to sell, because I had doubled the [sales] every year and the profit much more. In 2005, I sold 1 million pairs, and 2 million in 2006, without [any] advertisements. As a mechanical engineer, I’m never satisfied; I always want more and look for something better. [I wanted to do] something for the new generation, a totally different idea with the same purpose. In the future, [we’ll know] whether it’s better. If I didn’t have a new project, I wouldn’t have sold.

Wellness sales have slowed recently. What is the future of the category?
KM:
The problem is not the category but the marketing. The [industry] started to sell [the product as] toning shoes, and the consumer became disappointed [in the results]. That’s why the price is going down and the market is [declining]. [Rather than] introduce people to toning, the right thing is to sell the shoes as comfort. The more comfortable you feel, the better it is for health. If all these companies start thinking about making the shoes more comfortable, the market will pick up again. We always said [the shoes] strengthened the muscles. But consumers [were led to believe] they could change their bodies. The propaganda promised more than the product [could deliver].

By BARBARA SCHNEIDER-LEVY

(c) Footwear News, August 22, 2011

Work Out Hard, Walk on Clouds!

Joya featured in Fitness Rx for Men & Muscular Development

 

[Joya is] pretty much designed to make walking a physically and emotionally enjoyable experience, without exposing the body to the physical stress of walking on concrete. Since the dual-density polyurethane (PU) midsole is highly resilient, the shoes not only absorb impact, but they return energy. It's like walking on clouds...

Joya is an excellent recovery shoe for strenuous exercise. If you have been running long distance and your joints are inflamed, the softness of Joya shoes could reduce joint stress and help speed up the recovery process... 

(c) Fitness Rx for Men, September 2011 Issue

(c) Muscular Development, September 2011 Issue

 

Joya Fitness Shoes Review

What is the definition of joy?

What is the definition of joy?  According to the online dictionary it is, "something that provides a source of happiness."  That is exactly what my pair of Joya Shoes does for me. I have been a huge fan of another brand of shoes.  In fact I have 3 or 4 pairs in different styles, but after wearing Joya Shoes I am not sure I will be able to brag about the other brand as much as I use to.

Read complete article...

The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.