Joya wins the “Grand Prize Award”
Something that used to be reserved for globally active and renowned shoe producers with a high level of innovating power has been achieved by a small outsider from Switzerland, whose mission is to develop back-friendly shoes.
Nearly 100 manufacturers competed for the Grand Prize Award, which was awarded within the scope of the International Shoe Show in Busan, Korea, BISS. Shoe manufacturers were awarded prizes in the areas “Start-up”, “Marketing”, “Innovative Spirit”, and “Overall Winner”.
Joya Shoes won the overall prize, expanding the company’s position as market leader in the segment of functional shoes. The award ceremony took place before an international audience last weekend at the BEXCO trade fair in Busan, South Korea, and the event was accompanied by wonderful celebrations.