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NEWS
Joya wins the “Grand Prize Award”
Something that used to be reserved for globally active and renowned shoe producers with a high level of innovating power has been achieved by a small outsider from Switzerland, whose mission is to develop back-friendly shoes. Nearly 100 manufacturers competed for the Grand Prize Award, which was awarded within the scope of the International Shoe Show in Busan, Korea, BISS. Shoe manufacturers were awarded prizes in the areas “Start-up”, “Marketing”, “Innovative Spirit”, and “Overall Winner”. Joya Shoes won the overall prize, expanding the company’s position as market leader in the segment of functional shoes. The award ceremony took place before an international audience last weekend at the BEXCO trade fair in Busan, South Korea, and the event was accompanied by wonderful celebrations.
Joya achieves top marks again
German special retail votes the function shoe No 1
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The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.