Joya wins the “Grand Prize Award”

Something that used to be reserved for globally active and renowned shoe producers with a high level of innovating power has been achieved by a small outsider from Switzerland, whose mission is to develop back-friendly shoes.


Nearly 100 manufacturers competed for the Grand Prize Award, which was awarded within the scope of the International Shoe Show in Busan, Korea, BISS. Shoe manufacturers were awarded prizes in the areas “Start-up”, “Marketing”, “Innovative Spirit”, and “Overall Winner”.


Joya Shoes won the overall prize, expanding the company’s position as market leader in the segment of functional shoes. The award ceremony took place before an international audience last weekend at the BEXCO trade fair in Busan, South Korea, and the event was accompanied by wonderful celebrations.

Joya achieves top marks again

German special retail votes the function shoe No 1

The Swiss comfort shoe manufacturer Joya has once again been chosen as Germany's best functional shoe by the specialist magazine "Markt Intern". Joya is unbeaten in first place in the categories product quality, sales policy and sales support and therefore the No. 1 specialist retail partner again in the functional show segment, defeating other brands like FinnComfort, MBT, Sano (Mephisto) and Ganter. Managing Director Claudio Minder expresses his thanks for the award: "We are thrilled with this special achievement certificate. We would like to thank our partners and customers for their loyalty from the bottom of our hearts. This award motivates the whole team and we are delighted to be meeting our customers' requirements more and more."

Take a look at the achievement certificate here ...

Joya says thank you

One million Joya shoes produced

We, the Joya team, have a reason to thank you. As an emerging shoe manufacturer, we are celebrating the millionth Joya shoe. We would particularly like to thank all our customers for their loyalty and the trust they have placed in us. Thanks to you, the company has grown from a two-man operation to a medium-sized enterprise. Joya now has more than 60 staff at home and abroad, in 17 countries. It all started out in 2008 with eight black shoe designs. Today the company makes an impact with various sole technologies and an attractive, varied collection with over 70 designs. To mark this special occasion, the company has produced a limited series of golden Joya shoes. This unique shoe is Joya’s way of thanking its customers and business partners for their support. The hand-made golden shoe will be given away at various sales promotions and prize draws.

The softest shoe in the world is called Joya

The magazine Modapiel interviewed the Swiss shoe manufacturer Joya

Developed by the son of the original creator of MBT footwear (Masai Barefoot Technology), Joya is known as the softest footwear in the world.
Karl Müller, a biomechanics engineer, developed this footwear concept at his research centre in Roggwil, Switzerland. It took three years to create Joya. And to launch and market this footwear brand he partnered with his friend, Claudio Minder, who “became infected” by his enthusiasm. In fact, from the first, small collection they presented initially now production grew to be full scale, with over one million pairs sold every year. …”

Read here the whole article …
© MODAPIELn°122 August 2013

Strike gold with the right shoe size

Find the right shoe size quickly and simply

As of now, Joya provides a user-friendly calculation table enabling anyone to measure their feet at home and find their Joya shoe size quickly and simply. With our new instructions you can reliably find the right size for all kinds of Joya sole technologies. Why not try it now?!

Download here (PDF) …

The new Joya World

Welcome to the new Joya stores: Here you can discover the world's softest shoe!

Visit one of our Joya stores and discover the world's softest shoe!



Joya is "The best comfort shoe 2012"

Joya wins 2012 readers' choice award for "best comfort shoe"

Joya today announced that Joya Footwear has been selected as the 2012 readers' choice award for "best comfort shoe". Now in its fifth year, the readers' choice awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers.

"This year's readers' choice awards program had a record number of nominations submitted across dozens of categories and featured hundreds of finalists," said Margot Weiss, managing editor, "We are thankful to all our readers for their participation and congratulate Joya Footwear on their success."

To view the Joya Footwear award and all award winners, please visit


Joya wishes you all the best

A video message from Karl Müller and Claudio Minder for the new year

Thank you for your trust in us and your excellent feedback in 2011. We are happy that our Joya shoes have become a good walking companion for you, wherever you may be going. And we wish you a great start for the new year!

Here you can view the video message from Karl Müller and Claudio Minder...


The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.
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