Frequently asked questions

Before providing answers to your frequently asked questions, we would like to briefly explain one more time the effect that Joya has on the human body:

Soft, supple surfaces take the stress off your locomotor system
The positive effect of a soft, springy surface on the locomotor system (see also FAQs on “sensorimotor exercise”) has been put to good use by physiotherapists for a long time now and is a highly topical subject in the fields of prevention / rehabilitation. The Joya brand has developed a shoe which makes use of this principle. The soft, supple material of the patented Joya sole means the load on the sole of your feet is ideally distributed as you walk and stand instead of being concentrated only on certain spots. When your heel strikes the soft Joya sole, your foot makes “micro-movements” which can also activate the muscles around the joints in the feet, hips and back. The soft polyurethane soles provide effective cushioning, which can take the pressure off your backbone and lighten the load on your spinal discs.

Foot problems
Knees and hips
Back pain
The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.
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