Our back is truly a wonder of nature

The back carries us and we carry it through our entire life. It allows us to walk upright. We do not like it when people talk behind our backs. On the other hand, it strengthens our backs. A human back is a wonder of nature.


It is also the foundation of our well-being

Flexible and stable, motional and firm - our backs are masterfully built and sensitive like a house of cards. It stretches from neck to buttocks and carries us our whole life.


Over 300 muscles and numerous ligaments keep our back system flexible. The spine is the most stable part of the human body. What we see when we bend forward is the spinous processes, parts of the vertebrae which help us move our muscles. Viewed from the side, the spine is quite far behind and does not run through the middle of our body. This should actually cause us to tip over. Why don't we fall over, but instead walk upright?


The back is a real package of muscles

This is what we need our back muscles for. It is the muscles you do not see that do all the work, the so-called deep spine muscles. And what about the muscles you can see? The lats (latissimus dorsi) are the largest muscles that wrap around the sides of the upper body and allow for lateral inclinations of the upper body, as well as support arm movements. Another important back muscle is the trapezium. We need it when we turn or lift our heads, shoulders or upper arms.


The back and its function

People who have well-trained back muscles also have the healthy, upright walk that is so important to us. Because the average person spends seven years of his or her life sitting in an office chair. Although our backs could carry us 30 kilometres daily, contemporary people only walk about five kilometres a day. This could be a real problem, because those who do not get enough exercise have extremely weak muscles.
The consequences: Tension, lumbago, and, in the worst case scenario, herniated disc.

Endemic back pain

Women are more likely to suffer from back pain than men. One reason is high-heeled shoes and the hard and flat everyday walking surface that causes shocks that, in turn, strain your lumbar spine. New research shows that stress can also lead to back damage - true to the motto "If life is too heavy, it breaks your backbone." Therefore, we should take many things more lightly more often.


A healthy back thanks to suitable footwear
The back is the abdomen's counterpart which is equally important because it keeps us upright, moving, and capable of lifting things. The spine muscles are responsible for our spine stability. Well trained muscles ensure proper posture. Plentiful exercise is the alpha and the omega. Those who have back pain should take a look in their shoe closet: High-heeled, flat or hard shoes often cause back pain.

Joya also strengthens your back!
Learn more...
The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.
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