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The use of any materials from the Joya press corner is exclusively reserved for print, radio, online and TV media. Material must be provided by the source "Joya Shoes." All information on this website is exclusively reserved for editorial purposes and may not be used for promotional purposes. Any other use - including sales and duplication - are strictly prohibited. All downloadable material is owned by Joya International Ltd.

Media Contact: Joya Shoes, Claudio Minder, Betenwilerstrasse 5, 9325 Roggwil
Tel +41 (0) 71 454 79 92, Fax. +41 (0) 71 454 79 90,


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The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.