The magazine Modapiel interviewed the Swiss shoe manufacturer Joya
Developed by the son of the original creator of MBT footwear (Masai Barefoot Technology), Joya is known as the softest footwear in the world.
Karl Müller, a biomechanics engineer, developed this footwear concept at his research centre in Roggwil, Switzerland. It took three years to create Joya. And to launch and market this footwear brand he partnered with his friend, Claudio Minder, who “became infected” by his enthusiasm. In fact, from the first, small collection they presented initially now production grew to be full scale, with over one million pairs sold every year. …”
Read here the whole article …
© MODAPIELn°122 August 2013