Joya brand inspiration day - off to the future!

The Joya brand inspiration Day in Munich has been a milestone for our company: along with the entire Joya family, we toasted our new brand appearance. Together we discovered the revised logo, the new slogan and the new colorful corporate design. Now we are ready for the future!

Joya receives AGR seal of approval

Joya receives AGR seal of approval

Joya has been awarded with the seal of approval of AGR (healthy back campaign, registered association). The AGR Seal of approval exclusively awards products, which have been assessed as being particularly back friendly, by an independent committee, with experts of various medical field. The seal of approval, which AGR developed with the two largest German back school associations, serves as the optimum guide for consumers when buying ergonomic products. Due to the strict testing criteria and the committee being filled with proven medical experts, the AGR quality seal enjoys a high level of acceptance in the medical community.

Joya achieves top marks again

German special retail votes the function shoe No 1

The Swiss comfort shoe manufacturer Joya has once again been chosen as Germany's best functional shoe by the specialist magazine "Markt Intern". Joya is unbeaten in first place in the categories product quality, sales policy and sales support and therefore the No. 1 specialist retail partner again in the functional show segment, defeating other brands like FinnComfort, MBT, Sano (Mephisto) and Ganter. Managing Director Claudio Minder expresses his thanks for the award: "We are thrilled with this special achievement certificate. We would like to thank our partners and customers for their loyalty from the bottom of our hearts. This award motivates the whole team and we are delighted to be meeting our customers' requirements more and more."

Take a look at the achievement certificate here ...

Shoes that make a difference

Doctors confirm the effect of Joya shoes

Joya's technology is explained in detail in the magazine from Rheumaliga Schweiz, forumR. The magazine lets two doctors have their say, who have had really positive experiences with Joya. It becomes clear with which problems the Joya shoe is recommended and how it can contribute to the healing process. forumR explains how supportive Joya can be especially with rheumatic diseases.

Read the full article here …
© Rheumaliga Schweiz – forumR - 3/2014

Trade Shows FW'15

Come see the FW'15 Joya collection @ following trade shows:

  • 31.01. - 03.02.2015 ARCQ Show Montreal (Laval) Hotel Quality Inn & Suites
  • 06.02. - 08.02.2015 Caravan Show, Doubletree/Hilton, West Edmonton RM #2403
  • 22.02. - 24.02.2015 Toronto Shoe Show, Congress Center Booth# 1701
  • 28.02. - 02.03.2015 Midwest Buy Mart, Saskatoon Hall D, Booth A-20
  • 28.02. - 03.03.2015 ARCQ Show Montreal (Laval) Hotel Quality Inn & Suites
  • 05.03. - 09.03.2015 Trends Apparel, Edmonton, Hall C Booth 1814
  • 07.03. - 10.03.2015 ARCQ Quebec City, Hotel Quality Inn & Suites

The softest shoe in the world is called Joya

The magazine Modapiel interviewed the Swiss shoe manufacturer Joya

Developed by the son of the original creator of MBT footwear (Masai Barefoot Technology), Joya is known as the softest footwear in the world.
Karl Müller, a biomechanics engineer, developed this footwear concept at his research centre in Roggwil, Switzerland. It took three years to create Joya. And to launch and market this footwear brand he partnered with his friend, Claudio Minder, who “became infected” by his enthusiasm. In fact, from the first, small collection they presented initially now production grew to be full scale, with over one million pairs sold every year. …”

Read here the whole article …
© MODAPIELn°122 August 2013

Strike gold with the right shoe size

Find the right shoe size quickly and simply

As of now, Joya provides a user-friendly calculation table enabling anyone to measure their feet at home and find their Joya shoe size quickly and simply. With our new instructions you can reliably find the right size for all kinds of Joya sole technologies. Why not try it now?!

Download here (PDF) …

Three Sole Technologies

Joya offers three unique sole technologies designed for varying degrees of comfort, softness, rolling motion, shock absorption, stability, and athletic activity.


Click on the image to the right for a larger view of the sole details.


William Shatner Wearing Joya on Tonight Show

William Shatner wearing Joya Boleros on National Television...

William Shatner was wearing Joya Boleros last night on The Tonight Show with Jay Leno.

According to Mr. Shatner: "Your [Joya] shoes are exactly what your ad statements say they are. I am wearing nothing else but these shoes."

To view part 1 of show please visit: 

Joya wishes you all the best

A video message from Karl Müller and Claudio Minder for the new year

Thank you for your trust in us and your excellent feedback in 2011. We are happy that our Joya shoes have become a good walking companion for you, wherever you may be going. And we wish you a great start for the new year!

Here you can view the video message from Karl Müller and Claudio Minder...


The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.