Company Book

So, you’re familiar with Joya’s shoes, but would like to learn even more about what exactly you are wearing on your feet and what it looks like behind the scenes at Joya? What we stand for, what we strive for, and who stands behind Joya – all of this is presented to you here in our company book. We wish you lots of fun while you dive into the exciting world of Joya.

More about the Company Book
The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.