Mission Statement

As an innovative shoe manufacturer, we must always adapt to the changing social, economic and professional framework conditions. With our mission statement, we determine what gives us direction and helps us in our daily tasks to be successfully fulfilled.

Our Vision
We created a new shoe segment, the segment of the feel-good shoe, in which good feelings are of highest importance; here the fun and the joy of movement is strongly encouraged.

Who we are
We are an independent, successful, young and creative company, and we want to remain so in the future.

What we strive after
We strive in all areas for the highest possible quality. To reach thïs premium goal, we build our products on excellent raw materials, high-technology combined with good craftsmanship and constant quality control.

Our Staff
We build on the skills, motivation, self-responsible action and commitment of our employees. We communicate openly and transparently. The collaboration is focused, fair and borne out of mutual respect. A high standard produces the outstanding work performance of our employees.

Our Partners
We work with competent and reliable partners. Our relationship with partners and the public is marked by fairness and openness.

Our Social Responsibility
We want to make - in cooperation with partner organizations - a meaningful contribution to society. We invest 10% of our profits in the KMFoundation, which is a foundation for Christian social projects in disadvantaged countries.

The Swiss shoe manufacturer Joya develops and distributes back-friendly shoes. Joya enables a unique walking sensation and mimics the natural rolling movement. According to the AGR (Aktion Gesunder Rücken e. V.), all of Joya’s shoes are especially back-friendly and distinguished with the coveted AGR quality seal. The soft patented Joya sole ensures optimal pressure distribution under the sole of the foot. This prevents plantar stress concentrations. Joya causes the foot to sink in while stepping, which in turn causes the hip to drop down on that side. The muscles in the back must be stabilized by this movement, which can also have a positive effect on back problems. The strong cushioning effect of the soft PU sole reduces the pressure on the spine, which can provide a beneficial effect.